Because personal styling recommendations are proven to increase spending. All in the selfless interest of delivering a better shopping experience to their visitors? No. This is exactly why the iconic Parisian department store Galeries Lafayette is arming their shop floors with a 300-people team of personal stylists who will be trained in a ‘retail academy’. Was that a good experience for the retailer? Definitely! You are leaving their store with a big shopping bag.
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And you don’t even have to worry about styling your new clothes because the store assistant showed you how to wear them. Was that a good experience for you? Sure, you found just what you were looking for quickly without lifting a finger. She also brings down the dress trousers they have in your size and suggests a blouse and heels to complete the look for your important meeting next week. The store assistant shows you a couple of striped blazers and a mono-colour alternative she thinks will look gorgeous with your hair colour. Then you hear those four magical words: Can I help you? And the cramped, claustrophobic shop floor all of a sudden looks brighter. And no sign of that striped blazer you are looking for…you feel tired and lost. Find out how you can use a fashion e-commerce chatbot to create exceptional online experiences and services that outperform in-store Back to Basics: The In-Store Experience Remember how it felt walking into a new store to shop for clothes? You see racks and racks of clothing all around you.
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